original brand manufacturer
- original brand manufacturer
OBM упр. производитель оригинального марочного продукта
Syn:
Англо-русский экономический словарь.
Смотреть что такое "original brand manufacturer" в других словарях:
Original brand manufacturer — An original brand manufacturer, or OBM, is typically a company that sells an entire product made by a second company or including a component thereof from a second company sources as its own branded product. Selling the product of the second… … Wikipedia
Original equipment manufacturer — OEM redirects here. For other uses, see OEM (disambiguation). An original equipment manufacturer, or OEM, manufactures products or components that are purchased by a company and retailed under that purchasing company s brand name.[ref 1] OEM… … Wikipedia
Original design manufacturer — An original design manufacturer (ODM) is a company which designs and manufactures a product which is specified and eventually branded by another firm for sale. Such companies allow the brand firm to produce (either as a supplement or solely)… … Wikipedia
Original Equipment Manufacturer — (Computers) company that uses components from other companies in order to assemble and market products under its own brand name, OEM … English contemporary dictionary
Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… … Wikipedia
Original Penguin — Type Subsidiary Industry Apparel Founded 1955 Headquarters New York, NY Reve … Wikipedia
Helmut Lang (fashion brand) — The Helmut Lang fashion brand was created by Austrian fashion designer Helmut Lang (born 1956) in 1986. Lang was known for his minimalist, deconstructivist, and often severe designs. The Helmut Lang brand still exists today, but has been carried… … Wikipedia
Umbrella brand — An umbrella brand is a high altitude articulation of difference and benefits with several sub conversations captured beneath. It unites a series of sub brands with one voice, leaving room for each sub brand to engage in sub conversations relevant … Wikipedia
Matchbox (brand) — For other uses, see Matchbox (disambiguation). Matchbox Type Die cast toy Owner Mattel, Inc Country Origin Lesney, England Current U.S … Wikipedia
Gillette (brand) — Infobox Company company name = The Gillette Company company company type = Defunct (merged into Procter Gamble) company slogan = foundation = 1895 dissolved = 2005 location = Boston, Massachusetts, United States key people = King C. Gillette… … Wikipedia
Lifestyle brand — A lifestyle brand embodies the values and aspirations of a group or culture. A successful lifestyle brand speaks to the core identity of its customers. Individuals each have their own sense of self, based on their background (e.g. ethnicity,… … Wikipedia
